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Bike Shop

The F2R Bike Shop's trained bicycle mechanics and bike fit experts can guide you through the selection and fitting process to find the right bike so you can be ready to ride. With a variety of bicycles from SE Bikes, Brooklyn Bikes, Breezer, Fuji and more premium bicycle brands, we’ve got a bike for everyone. Also offering bike accessories, service and repair the F2R Bike Shop has what you need to be fit to ride . Coming soon to additional Florida locations and online.

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Fit2Time

Fit2Run has spent 15 years serving runners in our stores and learning about the needs of runners and races in our communities. Each store has built lasting relationships with local race directors and provides needed support in producing a successful event. Our depth of experience with race participation led us to develop Fit2Time, a Race Management and Timing division, to serve race producers in ensuring our communities have engaging and successful races. Fit2Time can support your event with services at varying levels to facilitate the production of a winning race.

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Big Bill Foundation

Bill Robinson, who partnered with Manatee County in the late 2000s to turn 487 acres of rehabilitated farmland into the hiking trails and mangrove habitats in northwest Bradenton now known as Robinson Preserve, passed in 2020 following a hard-fought battle with leukemia at the age of 70. The Big Bill Foundation was created to honor the legacy of Bill, who loved running, surfing, going for long walks outdoors, and spending time with his family.


Bill was one of the original board members of the Suncoast Aquatic Nature Center Associates, SANCA, and served as chairman from 2014–18.

He dedicated countless hours of service to make SANCA and Nathan Benderson Park a success. Bill’s passion for sport, the community and his family was evident to anyone who spent time with him. Bill Robinson was a great leader and mentor, who had a natural gift to inspire and motivate.