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THE
BIOM PROJECT
ECCO Revolutionizes the Performance Running Market. |
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The Danish business
ECCO breaks new ground: In March 2009 the world
leader of innovative comfort shoes, will be presenting
the completely new running shoe concept BIOM.
It is based on a “Natural Motion” philosophy
that will allow the foot to move naturally the
way nature intended it to.
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BIOM
has taken the perfection of nature into consideration:
that the human locomotion system has been developing
for over thousands of thousands of years and
only needs limited support. This is why BIOM
does not have excessive cushioning or movement
control. Thanks to the new concept the foot
is free to move and therefore builds muscle
and strength for optimal performance. BIOM
will be available in 2009 in an A, B and C
version.
Tønder/
Denmark, 03/02/2009 –
The BIOM-Project: Development
The BIOM Project is a successful cooperation
between experts from different fields working
together towards a common goal. The BIOM Project
is based upon considerations of Prof. Dr. Brüggemann, a leading expert in the field of running biomechanics
and BIOM co-developer, on natural running and the teamwork of Torbjørn
Sindballe (world-class triathlete and pro-athlete) and ECCO, who has over 45
years of experience in shoe production. Additional Dr. Matthias Marquardt (sports
medicine specialist, trainer and journalist) supported the BIOM project with
his knowledge in “Natural Running”. ECCO’s
core competences such as directly injected PU,
YAK leather, craftsmanship, and ownership of
the entire value chain also helped bind the project
together. BIOM was developed using biomechanical
cognitions: An anatomically formed last and a
functional anatomical sole construction which
allows further mirroring of the construction
of the human foot. |
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The
BIOM Project: Rethinking the Running Shoe Market
BIOM is not just a shoe – it is a paradigm shift. With the new segmentation
of runners by running speed and a concept based on natural motion, the shoe is
revolutionary in more ways than one. Customers will be able to choose a shoe
that is specified to their needs by taking into account training level, runner
type and speed. BIOM A is for professional to semi-professional runners and BIOM
B is suitable for fitness runners (both versions are available March 2009). BIOM
C is made for the occasional runner (available beginning 2010). BIOM will be
offered in two different materials, a YAK leather (200 €) and a mesh/textile
version (180 €).
Visit the Biom Website |
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